How to use this tool
- Enter your destination URL.
- Fill in Source, Medium, and Campaign (required), plus Term/Content if relevant.
- Copy the generated campaign URL and use it in your email, ad, or post.
Common mistakes to avoid
- Keep values lowercase and consistent (e.g. always "email" not sometimes "Email") — analytics tools treat different casing as different values, splitting your data.
Why build UTM links in the browser?
This uses the browser's native URL object to correctly append and encode query parameters — nothing about your destination URL or campaign names is sent anywhere.
Frequently asked questions
- Which fields are required?
- Source, Medium, and Campaign are the three Google Analytics treats as the core of a campaign — Term and Content are optional, mainly useful for paid search keywords and A/B testing different links to the same destination.
- What should I put for "medium"?
- A general channel category, e.g. email, social, cpc, or banner — not a specific platform name (that's what "source" is for, e.g. facebook, newsletter, google).
- Will UTM parameters break my page?
- No — they're just standard query string parameters most analytics tools recognize by name. Pages that don't look for them simply ignore them.
How GetByteRush compares
Most free tools for this online work the same way: you upload your file to their server, wait, then download the result — which means your file (and often your email, for a "free" account) sits on someone else's infrastructure. Here's the actual difference:
| Feature | GetByteRush | Typical online UTM builders |
|---|---|---|
| Data ever leaves your device | No — 100% client-side | Often yes |
| Account required | Never | Sometimes |
("Typical online tools" reflects publicly documented behavior of common free file-processing sites as of 2026 — always check a specific competitor's own privacy policy and pricing page, since these details change.)